Technical SEO and Speed Enhancements

Technical SEO and Speed Enhancements for fitness company 

The Brief

Active Bryant Fitness Systems is a leading fitness training and wellness company that offers a range of personalised fitness programs and services. As a prominent online presence in the fitness industry, they recognized the importance of optimising their website for search engines and improving its loading speed. 

Brainiac Media were asked to improve the technical SEO aspects of Active Bryant Fitness Systems' website to boost its visibility in search engine rankings. The website's loading speed also needed to be optimised to provide a fast and efficient browsing experience. 

What We Did

To help Active Bryant Fitness Systems, we conducted a thorough technical SEO audit to identify areas for improvement. We optimised the website's URL structure, meta tags, headings, and content to align with relevant keywords, based on our initial discovery phase, and to improve search engine visibility. We implemented structured data markup to enhance search engine result appearances and improve click-through rates, while ensuring the site was properly indexed and crawlable by search engines. 

To increase site speed, our Brainiac experts analysed the website’s loading speed and identified the areas for improvement. We then got to work on implementing various speed optimization techniques, including image compression and lazy loading, browser caching, minification of CSS and JavaScript files, and content delivery network (CDN) integration. These measures significantly reduced the website's load times and improved the overall user experience.

The Result

The technical SEO enhancements and speed optimisations implemented for Active Bryant Fitness Systems resulted in significant improvements to their search engine ranking and online visibility. Active Bryant Fitness Systems experienced higher rankings for relevant keywords, resulting in increased organic traffic to their website. This contributed to a broader online presence and improved brand visibility among their target audience as well as reducing bounce rates and increasing user engagement, leading to higher conversion rates and customer satisfaction.