If you’re thinking of launching a new website or redesigning an old one, you may have heard of the term UX Design.
What is UX Design In A Nutshell
User experience (UX) design is the process designers use to create products that provide meaningful experiences to users. It combines aspects of user psychology and technology while incorporating brand, design, usability and function.
So, Why Is UX Design So Important When It Comes To Designing Your Website Or Web Application?
Websites and web applications have increasingly become more complex as industry technologies advance, this has naturally led to a rise in customer expectations. As with any business, product innovation and design play a vital role in engaging and attracting customers successfully.
How has UX Design been implemented by businesses over the years
We have all seen, and experienced companies change, innovate and upgrade their websites and tech solutions to meet better usability and greater user adoption. For instance, before Paypal launched its redesigned website in 2014, their website was overly complex. They have since made effort to simplify their website and mobile app experience to attract more users.
Another example of how UX has been used by businesses to differentiate their brand in a crowded marketplace is Mailchimp, they tap into the human psychology of UX/UI design by giving their web application a face, although not a human one. Their mascot, a chimpanzee called Frederick von Chimpenheimer IV or simply Freddie for short, appears throughout their interface, bringing humour, high fives and emotional connection with users. By adding humanization into your technology, as Mailchimp has, it adds depth to what could otherwise be a slightly boring experience of managing your email marketing.
What to consider before hiring a UX designer to carry out your UX design
UX design requires companies to consider the needs of the people using their products or website, apps etc. By placing your users at the center of your design process, you guarantee your website or web application engages, converts and, most importantly, provides a great user experience.
A website’s success boils down to how users interact with and perceive it. When visitors hit a website or try out a piece of software, they inadvertently think about the following questions “Does this website give me value? Is it easy to use? Is it pleasant to use?”. These questions that run through the minds of visitors as they interact with a product or website form the basis of their decisions on whether to continue using the website, software or product and ultimately becoming a customer or regular user.
Just think about your own experiences using a website or piece of software recently and how it made you feel, did it frustrate you, or did it delight you, did you find what you were looking for with ease? That’s UX in a nutshell.
Interested in learning more about using UX when designing a website or web application, contact our UX design team.
Or visit our website design page to find out more about our UX and UI process when building and designing websites for our clients.
Book your free 30 minute digital strategy session
Get a killer strategy, that gets you results.
Our 30 minute free strategy * session helps run through proven strategies we have applied daily to help our clients acheive great digital success.
You may also like
The Benefits of Green Web Hosting
How to Ensure Your Website Security by a Web Support Company
What to Consider When Choosing Web Hosting & Website Support
How to Choose the Right Colour Palette for Your Website Design
Choosing the Right Platform for PPC Ads by a PPC Agency UK
SEO Tips for Ecommerce Websites
The Benefits of Technical SEO from a Technical SEO Services Company
Why is Typography Important in Branding?
Email Marketing Best Practices from an Email Marketing Agency
The Benefits of Social Media Website Integration
Creating an Engaging Brand Identity through Web Design
How to Create a Website That Converts?
Sustainable Websites: How to make a website sustainable?
7 Tips on CRO from a Conversion Rate Optimisation Company
How Much Does It Cost To Have An Ecommerce Website?
10 Common Digital Marketing Mistakes To Avoid
7 Effective Tips for Driving Organic Traffic to Your Website
What are Short-Tail and Long-Tail Keywords?
Should I Hire a Web Designer To Move My Business Online?
The Best Ecommerce Website Builders in 2023
Shopify vs WooCommerce: Which One To Use For Your Store?
The Hidden Dangers of Relying on Google's Ad Recommendations
Expert Shopify Web Developers for High-Performing Online Stores
Signs It's Time To Rebrand From A Rebranding Agency
7 Questions You Should Ask Before Hiring A Web Design Agency
Digital Marketing Agency For Small Businesses
How to approach Seasonal Marketing by a Full Service Digital Marketing Agency
Tips from an ecommerce website developer
Supporting women in business
Build your brand
Social media engagement
SEO tips from a search engine optimisation company
How to fix slow website loading
4 Tips to boost your ecommerce sales from an ecommerce web design company
Top secret recommendations from our WordPress web designers
5 important features to make your website mobile friendly
How to plan a website redesign project
Website Design London
3 effective ways to think “outside the box”
8 Powerful Steps to Create Calls to Action That Get Clicks
You'd be Mad to Miss This! FREE Website & SEO Audit Claim Yours
Find out how you can get more visitors to your website and boost sales and conversions.
Book a Demo
Get your free SEO guide
Thank you, please check your email
Sign into Brainiac Media
Please sign-in using your email address and password.
Forget your Password?
no worries, click here to reset your password.